Table Of Content
- Why does your hair salon need social media marketing?
- Offer early-bird or late-night discounts
- Engaging With Your Community
- Help customers plan upcoming haircare appointments with scheduling tools
- Top 20 Ideas for Hair Salon Social Media Posts
- Form Relationships with Social Media Influencers to Promote Your Salon
- Provide online product sales
Markdown major holidays and local holidays you’d like to advertise your salon on and offline, then start planning. Start using Facebook and Instagram ads for the holidays to drive bookings to your digitally savvy clients. Print flyers and advertise in newspaper articles for your more mature clientele.
Why does your hair salon need social media marketing?
Great Clips encourages fans to share Hockey Hair flows - NHLPA.com
Great Clips encourages fans to share Hockey Hair flows.
Posted: Wed, 17 Apr 2024 07:00:00 GMT [source]
Partner with wellness retreats or spas to offer joint packages that combine beauty services with wellness experiences. Provide services like massages and facials for a holistic approach to self-care. This way, your chatbot can provide instant assistance, answer questions, and help with appointment bookings even when you aren’t available. Host educational workshops for teenagers, focusing on skincare, makeup basics, or DIY hair care. Partner with schools or community organizations to reach a wider audience. Launch a YouTube channel for your salon, featuring hairstyling tutorials, makeup tips, product reviews, and client testimonials.
Offer early-bird or late-night discounts
You can also make the promotion Instagram-exclusive by telling customers that they have to show that picture in the salon to receive the promotion discount. These engage customers and are easy for customers to participate in by simply uploading a picture and including the proper hashtag. Instagram users tend to be young and on-trend, and enjoy fun, quirky posts in addition to just product or service-related posts.
Engaging With Your Community
In the past, you could create a page for your salon, post on that page, and reach your followers. You can still do that but unfortunately, you’ll not reach many people. The fact is, Facebook is to this date the largest platform out there with about 2.5 billion active users. You can reach almost all of your prospective salon and spa clients on Facebook. But when done right, social media will be the lifeblood to grow your salon business. An obvious, but helpful salon marketing idea for Twitter is to post information about a specific service with a link to your website where customers can get more information.
Don’t Waste Your Precious Time: Automate Your Salon’s Social Media
Whether you’re a trendsetting hairstylist, a makeup maestro, or a skincare sorcerer, these ideas will ignite your creativity and make your salon the talk of the town. Sono Felice by Christine has been serving customers in Los Angeles since 2020. It offers custom hair services for men, women, and children, including haircuts, shampooing, and conditioning.
There are so many different social platforms and there’s so much you can do to grow your salon or spas social media presence. As a salon or spa owner, it’s a great place to go for Inspiration. In fact, if you like what you’re reading right now I suggest you follow The Salon Business on Pinterest.
Top 20 Ideas for Hair Salon Social Media Posts
Hair Stylists, makeup artists, even your cleaning crew, get everyone on board, use your social media to help your customers know them better. These websites highlight business with the best reviews and can help to build your salon’s online presence and profile. Increase your salons by listing on wedding vendor websites to market your bridal packages. These websites allow you to network with other brands and meet clients willing to pay for services for their bride and bridesmaids.
Give them a list of do’s and don’ts so they know exactly how and where to help promote your salon online. Include recommended products and step-by-step instructions for maintaining their salon results between appointments, plus a coupon to encourage rebooking. Provide electronic gift cards that clients can purchase and send to friends or family members. Promote these gift cards on your website and social media platforms. Partner with corporate event planners to offer beauty services for corporate parties and events. Provide on-site hairstyling, makeup, or nail services to make events memorable.
Provide online product sales
You can also proactively look up relevant influencers and invite them to your salon. A good way of doing this is to explore local relevant hashtags and to see who’s posting with high engagement and then send them a direct message and invite them in for a service. Install the habit in your salon of always looking up clients on social media before they come in. If you see that they have an engaged following, you can try to strike a deal with them where they mention your salon in their next post.
However, you can also encourage your clients to take a picture of their new hairdo, makeup, or nail art. When they share it on their personal profiles, your engagement and followers increase too. To connect on a deeper level with your clients, decide on a salon hashtag and ask your users to tag your salon, use the hashtag while posting their hairdos, makeup, colors etc. Doing it will expand your potential reach by getting free advocates of your work. If you are new to the social media world for businesses and are confused about what to post then read ahead. We have curated the perfect list of inspirational, entertaining and educational content ideas for your hair salon social media marketing.
Still, I wanted to include them in this article as they’re kind of linked and can provide a lot of value for your salon. So in short, for global, or at least national, salon and spa businesses, Pinterest is great. But for the local salon, there is limited upside compared to what you can achieve with other social channels. In contrast to some of the other platforms we’ll go over today, on Facebook you’ll be able to reach a more mature audience.
You’ll be surprised to see the benefits of using online appointment booking for salons. Allow beauty influencers to take over your salon’s social media accounts for a day, sharing their experience and tips and showcasing your salon’s services. This is a great way to quickly add new followers and expand your reach. The platform also integrates with your salon’s social media, making it a breeze to share your most compelling content across various channels. Salon Pure is dedicated to bringing quality hair care to its clients. Located in downtown Los Angeles, the salon offers a full menu of hair styling services for men and women.
No comments:
Post a Comment